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Bell & Ross BR-X5 GREEN LUM takes luminescence in order to new heights



Bell & Ross is known with regard to seamlessly blending aviation motivation with cutting-edge design. The top of this pursuit is found in the most recent addition to its selection, the BR-X5 GREEN LUM. Launched in 2022, this particular watch not only upholds the actual brand’s commitment to exceptional visibility, but also introduces the particular innovative composite material LM3D to create a one-of-a-kind concept art work.



Since its release in 2017, Bell & Ross’ LUM collection has become a testament to the brand’s dedication to shining. From the BR 03-92 HOROLUM to the BR 03-92 Diver FULL LUM, every watch in the LUM collection explores the possibilities provided by luminescence, ensuring maximum legibility day or night.



The BR-X5 GREEN LUM marks a key second in Bell & Ross’ journey, introducing a groundbreaking approach to luminescence. Unlike earlier models that had Super-LumiNova-coated numerals, hour markers, fingers and dials, the BR-X5 GREEN LUM goes one step further and incorporates LM3D, a photoluminescent composite materials, into the 41mm case.



The heart of the BR-X5 GREEN LUM lies in the multi-part case, crafted from quality 2 micro-blasted black DLC titanium and LM3D. Created exclusively for Bell & Ross, the composite is really a fusion of quartz materials that fluoresce powerfully eco-friendly in the dark. The result is a exciting light that engulfs the whole case, highlighting the dial’s indications - hours, moments, seconds, date and reserve of power.



With the addition of LM3D, the watch transcends its the making of watch function and is elevated towards the realm of conceptual artwork. The interplay between lighting and shadow, titanium situation and luminous composite changes this timepiece into a distinctive and mesmerizing object associated with desire. Each BR-X5 ECO-FRIENDLY LUM is a limited version, a testament to Bells & Ross's commitment to be able to innovation and bold creativeness.