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It goes without saying that all of us would like better response and conversion numbers from our websites. This is an ongoing dilemma which Replica NCAA Jerseys From China , unfortunately for many of us, remains a dilemma.


It's just too easy to sit on the same old tired, sour marketing with crossed fingers, hoping for better numbers in the future. The whole idea of rolling out a new campaign or overhauling your web copy can be pretty daunting.


But if your numbers aren't what you'd like (and how many of us are really satisfied with our numbers?) Replica NCAA Jerseys China , then you need to get off the hope wagon and and put a new plan into action.


In the lines that follow, I'd like to present a concrete, low-cost, three-step plan for renewing your marketing through repositioning.


Step #1. Get Out of the Commodity Business and Into the Information Business


One of the things that happens to many businesses Replica NCAA Jerseys , both online and offline, is "commoditization." When your business becomes commoditized, you become just another face in a sea of similar products or services.


If this is happening to you, you need to change businesses.


Even if you don't feel "commoditized" Cheap Replica College Jerseys , switching gears and putting your Web business into information mode can only bring good things.


The first step is to make the "psychological leap" from being a product or service provider to being an information provider.


Which means you're going to become an educator.


You're going to start teaching people about your niche in a MUCH BIGGER WAY than you have been in the past...


And you're going to compete on whole new turf from here on out. Instead of competing with every other Joe or Jane selling their dieting ebook or doing horoscope readings, you're going to be competing with those providing solid information about weight loss or astrological services.


A much more pleasing scenario.


Sure, you can still have your root product or service. But that will no longer be the central focus of your business.


Being in the information business offers you a flexibility that simply being in the product or service business doesn't. You'll widen your horizons and branch out into totally new sub-areas of your present niche.


Step #2. Build A New Knowledge Base


In order to educate others, you need to know what you're talking about.


Even if you already have a huge amount of knowledge Fake Replica College Jerseys , you'll find that once you start to write and teach there will be plenty more to learn.


In the teaching business there's an old saying:


"The easiest way to learn about something is to teach it."


The very act of passing on information to others will stimulate your research. You'll gain knowledge and develop fresh approaches to new areas, and even to old areas you may have thought you knew everything about already.


Consider this. If you are reading about something only because you think you "might" need the information one day, how motivated will you be to really get down and study?


Better to just enjoy a novel.


But if you're reading something because it's contributing to an article or report or book or other info vehicle you're in the process of writing -- one that enhances your image as an expert -- then you'll be much more motivated to read and study.


As you read and study, use the power of your imagination to see yourself in a new light. As a soon-to-be respected writer and teacher. As a distinguished information publisher. As an expert consultant and coach.


Step #3. Publicize Your New Expert Status


There are four dirt-cheap vehicles (outside your basic website) you can use for establishing your position online as an expert information provider.


The Blog


If you don't yet have a blog Replica College Jerseys Online , you're missing out on a great low-cost publishing vehicle that will get your info out there on the Web RIGHT NOW.


This blog should be an informational blog, where you teach and pass on info about your niche. Not a "chatty" blog where you pour out your feelings and talk about your personal life all the time.


If you want to have one of those chatty kinds of blogs, then by all means have one. But make it separate from your marketing blog.


Of course you CAN still talk about your personal life in your marketing blog, and you should sometimes! But don't make your life and troubles the focus.


And post a lot. At least three times a week.


You need to build content Replica College Jerseys From China , after all. The search engines will find you fairly quickly if you have a lot of good content.


The Expert Article


Write an article a week, if possible. More if you have time! Submit it to the article directories and article lists right away.


Every time you put an article "out there", you'll see returns in the way of fresh traffic. Plus you'll build credibility. More and more people will become familiar with your name. And other publishers will start to post your articles on their websites, in their ezines Replica College Jerseys China , and on their blogs.


Write articles to inform, not to sell. Web-savvy readers don't give an ad disguised as an article much of a look anymore.


Keep your articles between 800 and 1400 words. Anything shorter is too little and anything longer will lose readers.


The White Paper or Specialized Report


Most of us know by now that we need to capture the contact info of people who don't buy from us on the first shot. The one-shot Big Cahuna sales letter can get you some sales, sure, but the real money is in the follow-up.


What do we offer people in exchange for their contact info? Well Replica College Jerseys , we need a great freebie.


A great freebie is one that carries value AND positions you as an expert.


Somebody else's ebook that you have reseller rights to doesn't really fit the bill.


The most killer freebie I know of is what some marketers call an "info widget." This is an authentic lead-generation document, not some thinly disguised sales letter (although sales Hello my fellow singing friend! So you. Cheap Jerseys From China Cheap Jerseys Cheap Authentic Jerseys Cheap NCAA College Jerseys Cheap Jerseys China Wholesale Cheap Jerseys China Wholesale Cheap Jerseys Cheap NHL Jerseys Cheap NFL Jerseys Cheap College Jerseys