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6. Let your visitors try out your product before they buy it.
You could supply your visitors with a demo version of your software product, or you could let them try out your service for a limited amount of time before purchasing.
If you sold an informational product you could make a chapter or excerpts of several different chapters available on your site.
You could also make your chapters available by autoresponder by creating a multipart report that delivers your extracts or sample chapter.
7. Offer sales and discounts to your customers.
Your customers that have purchased from you already are far more likely to be receptive to your offers than someone that has just visited your site for the first time.
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