In the hyper competitive world of trade shows trying to stand out from the crowd can be quite challenging. It seems that everyone has a nice display Jared Goff Color Rush Jersey , great graphics, brochures and the typical ball point pen or koozie with logo which makes it difficult to be different. Below are a few strategies that can be used to create that unique experience and leave lasting impressions.
At a typical trade show your eyes and ears are pretty much being taken care of, but what about the sense of smell, touch and taste? Here are a few strategies that can help engage all the other senses.
Smell - Smells can create quite an emotional response in most individuals. In fact Samson Ebukam Color Rush Jersey , you probably have a fond memory attached to the smell of your grandmothers freshly baked cookies or the smell of wood in your fathers workshop. For example, every time I smell gasoline I think of working at my grandfathers gas station as a child in the summer. ScentAir, based in Charlotte, NC Josh Reynolds Color Rush Jersey , offers scent delivery systems that are normally used in retail, medical and entertainment venues but can easily be adapted for the trade show floor. The company offers over 1000 scents and can even custom create a branded scent just for your company.
Touch - Touch is how we learn as children and is also a valuable learning tool as adults. Put products in clients hands, let them try them out. Try not to see what your sell as museum pieces that no one can use. A more subtle approach in engaging touch is through your feet. The only thing I hate about walking the show floor or working at a show is how my feet feel afterwards. By the end of the day I find myself looking for soft carpets to walk on so why not take advantage of this dilemma. The Comfort Channel offers quite a variety of foot massagers and many of them are quite portable. Invite prospects in for a nice foot massage while discussing how you might be able to help further their business. You can also help your prospect to remember you on the way home. For most trade show attendees the way to and from the show is via plane. Instead of the typical pen promotional item why not give away branded inflatable neck pillows. They are quite affordable and can be found at ePromos.
Taste - Taste can be quite a challenge as we most often taste things by eating. Some shows will enable you to give out food and others won't so make sure to refer to you exhibitor manual. You can purchase branded food items with you company name and or logo. Most commonly seen at shows is mints, but there are plenty of other options like folder_id=81737&ASSORTMENT<>ast_id=79659&bmUID=1143744199630">candies John Johnson Color Rush Jersey , nuts, even wine. Another strategy with Taste is to send out food after the show. A great example of this would be to send a pizza to a hot prospect for lunch with a slice missing. In place of that slice would be a piece of paper saying that your companies solution is the missing piece of the puzzle.
In the end your goal at any show is to stand out, get noticed and walk away with as many potential leads and business opportunities as possible. The above solutions are only a part of the puzzle but one that is most often overlooked.
The first thing I ask a student applying to the Institute for Cultural Ecology is what is more important to them: the internship topic or the location. In this golden age of global travel, some of us have the enviable burden of too many choices.
Often times Cooper Kupp Color Rush Jersey , the ideal intern abroad program may not be in the ideal location. For example, I had a student named Miranda just out of High School. Her first choice for an intern abroad location was Thailand; her first choice for program was communication internships in general and media internships in particular. Specifically, Miranda was fascinated by television internships and we gave her the option of a satellite television station in New York City or, working in Thailand with a smaller Gerald Everett Color Rush Jersey , more localized station geared to tourists. Miranda had to make a choice: go with the resume builder and high profile media internship in New York or learn a new culture and enjoy tropical weather in Thailand and at a smaller market television internship.
As a nineteen-year-old with her life ahead of her, I gave her the following advice and ultimately left the decision to her. In support of communication internships in New York, I reminded her that she had a long life ahead and would certainly get to Thailand if that was her dream location. So, the location is always there Todd Gurley II Color Rush Jersey , while the window to intern abroad can be limited. Second, I told her that she should consider this an investment in her future. New York media internships would not only look stronger on her resume but would also allow her to make connections with people in the industry that could be influential in landing work in the future. Finally, I asked her to consider where she would gain the most job skills. As far as television internships go, the New York station was state of the art Aaron Donald Color Rush Jersey , and she would be introduced to equipment and techniques otherwise not available in a smaller market.
For Thailand, I appealed to her emotional side. First, I suggested the simple act of following her heart. If her heart told her that Thailand is where she wants to be, then not following that could lead to regret. Second Greg Gaines Color Rush Jersey , there were a host of communication and cultural skills available doing an intern abroad program that cannot otherwise be gained in your native country. Third, the opportunity to immerse oneself in a foreign language at such a young age can pay dividends for the future and is the essence of communication internships.